Great album promotion idea from Deerhunter

deerhunter halycon digest coverDeerhunter is kicking off their promo campaign for their new album, Halcyon Digest, which is due out September 28th on 4AD, by asking fans to print out the promo poster (see above), placing it somewhere within their community, taking a picture of it’s placement and emailing this pic back to the group. Everyone that does this will receive a copy of the first single from the new album.

This has potential to be a great viral campaign. I’ll be watching this one very closely, not just because I love Deerhunter, but this type of promotion could or rather should be tried out by bands looking for new ways to boost their presence.

Visit Halycon Digest website and download poster

On a side note, the promo website is not the most intuitive creation. It looks cool but some folks may have a hard time understanding exactly where to download if they’re not looking closely enough. The photos in the background look like they’re hung up on a record studio wall, possibly Stax, with photos of the bands that are a part of the studio.  Looks like The Ronettes maybe in one pic? My familiarity with the bands in the photos isn’t that great, if you couldn’t tell.  Perhaps the Stepfather of Soul would have a better chance of attaching a name to a face here.  If you have an idea of who the artists are in the background, leave your thoughts in the comments. Similar to Arcade Fire, it appears that Deerhunter is teasing us with a brief 10 second snippet of the single when you visit the site.

[Update: Just to give you an idea for how viral this promo idea can get, check out this one fans flickr photos from their poster rampage]

Dios – Interview with Joel Morales

First, let me start by saying if you’ve never heard the track “Starting Five” by Dios, then take a second to listen now:

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Yup, pretty damn catchy. You’re probably thinking they’re the beachy, sunny, poppy band you’ve been searching for your whole life. Like they say in places where weather is unpredictable – if you like it now, wait a second and then get back to me. Dios are about as unpredictable as earthquakes. And here to help shed some light on this situation is leader and main song writer Joel Morales.

Dios recently released a new album aptly titled We Are Dios. The album, like their past albums, take a heavy dose of psychedelia and mix it in with pop freshness. For fans of bands like Super Fury Animals, this is right up your alley. However, I will say that while I love Dios for their ability to take risks and make music for the love of making music, their albums have a tendency to lose form in and out of the album. If there’s a theme here with We Are Dios it’s mostly about other worldly dimensions and not being afraid of dying. Not the brightest of subjects but I think after you read this interview with Joel you’ll have a better understanding for where his inspiration comes from.

Download “Ojay” from We Are Dios

Purchase We Are Dios

Stream the whole album while you read:

 
Square – The Dios equation highlighted in the bio for this album says –

Dios do not sing about cars, surfing, and/or high school + Dios sing about ridiculousness, illicit substances, and going crazy. Conclusion = dios resemble the Beach Boys of Smile, not “Fun, Fun, Fun”.

Do you find yourselves closely related when it comes to Brian Wilson with respect to how you write your songs?

Joel – I’ve been inspired by Brian’s willingness to experiment and still have a damn good song. He writes great songs that he arranges either straightforward or whacked out, but the main melody, chord progressions and harmonies are beautiful by themselves. I try to keep in mind that I need to love the song as a simple song and then do whatever I want with it, not be afraid to experiment with the instrumentation and arrangement of it, a part of the song writing/recording process that’s really fun for me.

Square – What other artists do you closely relate to or at least feel inspired by to play music?

Joel – There’s a basic principle I respect, admire, and ultimately become inspired by when it comes to making music. It’s to write a good song, or melody, and do something interesting with it. It doesn’t have to be a multi-layered extravaganza, but it has to seem like a genuine representation to you as a songwriter. So anybody out there that takes chances and writes memorable melodies, experiments, does something interesting with it all really inspire me. For me the list include The Beatles, Beach Boys, Os Mutantes, Fiery Furnaces, Deerhoof, Karp, Duster, Faust and countless others that I can say inspired me to explore.

Square – When did you decide that you were ready to head back into the studio? Did you have a bunch of songs already put together or were you hit with a sudden compulsion to write a bunch based on a current mindset the band was in

Joel – I’m always “in the studio”. I sleep there. I have all my recording equipment in my bedroom now. I don’t write or record things because I have to put 12 songs together for a record, I’m constantly recording and as a matter of fact I want to go do it right now cause my roommates are all gone. Anyways I do 3-5 songs a month just because, I’ll record them and re-record them just to see where it all goes. So when it’s album time I just put some songs together and see what works. I kind of write “singles” and not full albums. I mean it’s about a song at a time. There’s no theme necessarily. My little dream is to release a 7″ single with a b-side every two months then at the end of the year throw those 12 songs on a full length album as a collection for that year. “We are Dios 2010″. Someday maybe…

Square – When you write songs, what usually comes first, the lyrics or the melodies?

Joel – I do both at the same time, I mean I just play the acoustic and sing along and see what tumbles out. I’m not a huge word guy, I focus more on the music, and so I usually trust my mouth to use words that tend to fit with the phrasing of the song, words that SOUND good while singing them.

Square – What’s behind the way some of the song titles are spelled out such as “Don B Efrey Du Die”?

Joel – I hate naming songs, like I said I’m not much for words, so I just name a song something basic that refers to a predominant lyric. That’s obviously pretty boring so I phonetically spelled stuff with a Spanglish twist or whatever so it would look a little more interesting. I didn’t really care all that much.

Square – What were some new effects that you introduced in the recording of this album?

Joel – Um effects, not much really. I got my hands on a tape echo, which really colors things nicely on vocals and other stuff. I discovered these soft synths that are basically pseudo analog synthesizer plugins on my computer for stuff like moogs, yamaha cs-80′s, oberheims, korgs, roland synths etc. those were neat to mess around with. And I got this “abbey road keyboards” re-fill for Reason that’s pretty rad, good piano sounds.

Square – What was it like growing up in South Bay during the early 90s?

Joel – It was like boys in the hood-lite.

Square – How much of your childhood experiences are reflected in your songs?

Joel – They’re not. Don’t know why, they just aint.

Square – There’s a heavy theme throughout the album that discusses dying and going into other dimensions. Where does this come from? Do you read a lot of philosophy and if so, what are your favorite books and philosophers?

Joel – I used to wanna like philosophy, especially when you take a class here or there and you find these famous thinkers dissertating things you’ve thought about, but I’m just not patient enough for books. I like looking up shit on Youtube, it’s fast and easy, and short. so with suggestions from friends I look stuff up and watch a lecture or a quick video on something. I’ve seen those themes a lot on this record too, maybe its cause I was watching the 10th dimension stuff, and Jodorowosky movies, who knows. My friends send me some weird shit on you tube. I have read “the way of the intercepting fist” though.

Square – What I notice about this and previous albums is how you are able to create this perfect pop melody that’s fairly straightforward, almost to a point where your casual music listener would say, “hey, I could listen to these guys”. Then the very next song the psychedelic button gets pushed. Is this done on purpose? Do you enjoy drawing people in to your music and then hitting them over the head with a hammer?

Joel – Ha that’s funny, I don’t do it on purpose to fuck with people, its just how I make music. Like I said earlier I just try whatever comes to mind on any particular song and run with it. It could be simple, or abstract or both. I’ve recorded so many different versions of the same song they can be very different from one another. But no, I don’t try to confuse or turn people off. I just try to make myself happy with the end result of each individual song.

Square – Is commercial success at all something Dios thinks about and strives for? Or are you just making music because it’s an outlet that helps keep you from going insane?

Joel – It’s fun. That’s the only reason I keep doing it. It’s a creative outlet I really enjoy. Who knows, if I learned how to landscape and I had my own pad to do some cool shit with, then that would probably be what I’d focus on. it would be nice to make an income with art so I could continue to do it without having to do something for money I don’t love. Either way, I’ll always do it as far as I still love to do it.

Square – When you’re not touring or making music, what is Dios doing for a living?

Joel – JP (bass) gets a weekly 40 dollar allowance and goes to school, Ed (keys) delivers sandwiches for 2 hours a day, Pat (drums) sometimes works for his brothers production company (and sometimes gets us one day jobs), and I (guitar, sing and write songs) sit back and hope for an ASCAP check here or there and fill in for some dude who goes to the bank for rich people. (long story)

New Caribou track – “Odessa”

On April 20th, Caribou releases his new album, Swim, onto the masses on Merge Records here in the states and City Slang in the UK and Europe (released on 19th). The first track to come out is Odessa.

While I’m excited for many albums this year (Hot Chip, Arcade Fire, Radiohead, etc), Caribou is definitely at the top of my anticipation list. This track just fuels the fire. With his signature tribal / psychedelic undertones, this track is a killer. However, it’s more dancey then some of his other material. The drums aren’t as jittery. They’re more straight forward and don’t stray too far off the four beat reservation. There’s a real disco vibe, most notably pronounced by a treble heavy guitar riff that pops it’s head out from time to time. But there are twist and turns that keep the Caribou signature in tact. Overall this is a fantastic song and I look forward to hearing more of the album when it comes out.

While one of the biggest reasons I admire Dan is his versatility to mix complex rhythms with psychedelic melodies, I’m quite confident that if he decides to infuse dance music in this next album that he’ll take the genre by storm and show most of these kids who think they know how to create a good electronic dance album a thing or two.

Odessa

Recently added video (2/19) for Odessa:

Buy Caribou (formerly known as Manitoba) albums

Decade in Review: Yo La Tengo

2009 year end music and album list
 
 
 
 
 
 

Yo La Tengo

When it comes to music geeks, you don’t have to look much further then the trio from Yo La Tengo – James McNew, Ira Kaplan and Georgia Hubley. What started out as a husband and wife project in the early 80s is now considered one of indie musics more sought after acts. It’s amazing to think how long these guys have been around. When you think of bands like Rolling Stones or Aerosmith, you don’t often think about their new albums or songs. You go after their original music because that is where most of their inspiration lies. Today, they’re burnt out and are barely capable of writing a good rock song even if their life depended on it. Yo La Tengo on the other hand have fans clinging to every new album, song and note that they produce – myself included.

I remember the first time I listened to “And Then Nothing Turned Itself Inside-Out”. I was driving up to what would be my new home for the next 6 years and counting, Boston, and I remember wondering why I hadn’t listened to or heard about these guys before. This alone made me curious to wonder what else was out there that I have been missing for oh so many years. The song, “Last Days of Disco”, means a lot to me. I put it on my first mix tape for my soon to be wife, Amanda.

2009 Album: Popular Songs

Got me hooked: And Then Nothing Turned Itself Inside-Out

Bonus Download: “Periodically Double or Triple” from Popular Songs (MP3 courtesy of Matador Records, their label).

New Devandra Banhart is streaming on IMEEM

Devendra_BanhartYeah, and Stereogum too. Jeez, why they get all the goodies.

Devandra’s past efforts were fun but never seemed to stick for me. Perhaps it was the 1000 song tracklist. No, just kidding. Wasn’t that long but plenty deep to lose me half way through. He’s known for his short but sweet freak folk tunes but it seems as if this album has a little less freak, at least upon first couple of tunes I’m listening to right now, which I’m digging. Yep, just like in the venture capital world where sites like TechCrunch prematurely release their thoughts about a potential merger, I’m doing the same to Devandra right now. Sorry you lucky “I dated Natalie Portman because I’m so alternative” song writer you. Speaking of that love affair, maybe it was  this relationship that has Devandra smoothed out and grooving more on this album.

Oh well, the beauty of music blog reviews versus rumor mill blogs about companies on the stock exchange is we don’t drastically cause millions of dollars to go scrambling out of one’s investment portfolio. Well, maybe not right away but it just takes one influential critic to say, “THIS ALBUM SUCKS”, for an artist and their label to lose a healthy chunk of revenue.

So, please, as a reminder, don’t listen to everything you read or here in the blogosphere.  We’re just a bunch crazy people who decided to write their thoughts out on digital paper for all the world to see. Just know that I usually don’t write about a band or artist unless there’s some intrigue which means there’s a good chance you could fall head over heals in love with their sound. Why am I reminding you of this when I’m clearly impressed with what I’m listening to so far of Devandra’s latest ramblings is beyond me.  In fact, it’s behind me.

Stop reading and start listening:
http://www.imeem.com/devendrabanhart/playlist/2LqqHlQw/what-will-we-be-music-playlist/

Or, if you don’t have an IMEEM account and don’t want to open one:
http://stereogum.com/archives/stream_devendra_banharts_what_will_we_be_096641.html

Album officially out next week (Oct. 27th) on Warner Bros.

He’s got some tour dates too:

November
16 Chicago, IL – Vic Theatre
17 Ann Arbor, MI – The Ark
19 Burlington, VT – Higher Ground
20 Boston, MA – Berklee
22 New York, NY – Town Hall
24 Philadelphia, PA – Electric Factory
25 Washington, DC – 9:30 Club
27 Toronto, Ontario – Queen Elizabeth Theatre