Deerhunter | Hip2besquare

You may have heard about Deerhunter’s recent album promotion idea where they asked fans to print out their album promo poster and to throw them up around their home towns. Once they took a picture of the poster hanging up they were instructed to email the picture with the name of the town back to the band and they would send them the single from their upcoming album, Halcyon Digest.

Well, a group of fans who happen to also be a band in Deerhunter’s native state of Georgia, took this task to heart and produced an amazing video (watch below). They are called Triads and they are part Strokes part Deerhunter fuzz. So in an ironic twist, Deerhunter’s promo idea actually turned out to be another bands promo idea as well, which I’m sure Brad and the rest of Deerhunter are all the more happy to be a part of. (Note: Brad also posted this video on the Deerhunter blog, which is how I found out about the video).

Listen to more Triads music on Myspace (Note to Triads: Put your stuff on Bandcamp just like your pals Troll Town)

Head over to their blog and download some of their music as well.

Deerhunter is kicking off their promo campaign for their new album, Halcyon Digest, which is due out September 28th on 4AD, by asking fans to print out the promo poster (see above), placing it somewhere within their community, taking a picture of it’s placement and emailing this pic back to the group. Everyone that does this will receive a copy of the first single from the new album.

This has potential to be a great viral campaign. I’ll be watching this one very closely, not just because I love Deerhunter, but this type of promotion could or rather should be tried out by bands looking for new ways to boost their presence.

Visit Halycon Digest website and download poster

On a side note, the promo website is not the most intuitive creation. It looks cool but some folks may have a hard time understanding exactly where to download if they’re not looking closely enough. The photos in the background look like they’re hung up on a record studio wall, possibly Stax, with photos of the bands that are a part of the studio. Looks like The Ronettes maybe in one pic? My familiarity with the bands in the photos isn’t that great, if you couldn’t tell. Perhaps the Stepfather of Soul would have a better chance of attaching a name to a face here. If you have an idea of who the artists are in the background, leave your thoughts in the comments. Similar to Arcade Fire, it appears that Deerhunter is teasing us with a brief 10 second snippet of the single when you visit the site.

[Update: Just to give you an idea for how viral this promo idea can get, check out this one fans flickr photos from their poster rampage]